Tell your story. Influence perception.
Services
Specialized in for-profit and non-profit B2B social impact strategy, communications, business development and public relations, we can help you identify and organize your next stakeholder roundtable, develop the quarterly updates your followers and customers want, design and manage campaigns to get your initiative, product or brand noticed.
Focus areas include: Social impact, ESG strategy, Circular economy, Sustainability & CSR.
- Communications: “If a tree falls in the forest and no one is around to hear it, does it make a sound?” A great product or idea doesn’t get traction unless it’s talked about by those in a position to buy. A little up-front planning on communication strategies, branding cohesion, positioning and messaging, and campaign development can go a long way to see your projects appreciated by customers and influencers.
- Research & Analysis: While lots of quantitative data is readily available, there’s a missing opportunity to understand the human side of your industries trends and data-points. Skilled in conducting qualitative market research, data collection and analysis, Humanista Projects™ can pull this information together to strengthen your quantitative findings and recommendations.
- Environmental, Social, Governance: By introducing ESG strategies to your core business operations, your business can reduce risk and increase profitability. Together we will explore opportunities and techniques specific to your industry, organizational size and business goals to develop strategies for positive impact and change.
- Stakeholder & Community Engagement: It takes time to build trust and rapport with your audiences, but you also need to know all the audiences who could positively or negatively reflect on your brand. Stakeholder mapping and tailored messaging helps ensure your position and relevance in the market. At the end of the day – all business, all purchasing decisions are made by people. And rational arguments are not always strong enough to outweigh the emotional and psychological bias of a person. Relationships matter.
- Fundraising & business development: Fostering and building relationships to help close deals, build brand loyalty and realize new shared-value initiatives.
Philosophy
Humanism is a philosophical and ethical stance that emphasizes the value and agency of human beings, individually and collectively.
When we talk about communications or public relations, we often focus on outputs without taking a step back to see the big picture, the human connection. First asking why we are doing this, what are the overall goals we wish to accomplish, and how the outputs help achieve these goals? Communications shouldn’t be an afterthought.
My approach to communications and public relations may not be unique, but it is effective. I will challenge the status quo, bringing it back to the 5-W’s. Why are we doing it, who is the audience, what do they care about and what do we want them to care about. How are we going to reach them, when will they pay attention and where do they go for their information.
In today’s ever-connected, ever global world, definitions and audiences are situational. Defining the customer can be as simple as the person buying your products and services, or as far-reaching as your company’s suppliers, employees, shareholders, regulatory authorities, and the larger communities in which you work and they live.
Strengthening the relationship between the company and these stakeholders can mitigate risk and be a competitive advantage to drive customer loyalty, positive public opinion and employee commitment.
ABOUT BARBARA
I bring 10+ years of experience in communications, business strategy and public relations. As a natural networker, powerhouse and workhorse, Humanista Projects is my second independent venture leveraging my time in product marketing at Microsoft and career at WorldLoop, a start-up when I joined in 2012 bringing sustainable e-waste management to Africa. I possess in-depth knowledge of sustainability in the IT sector, producer responsibility, electronic waste management and circular economy.
I thrive on opportunities to think out of the box, connect with people and delivering amazing strategies and projects for diverse clients.
To learn more about my experience, have a look at my resume (PDF) or LinkedIn.
Let’s talk.
Contact
Get in touch and we’ll get back to you as soon as we can. We look forward to chatting!